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Self-Study Course · Lead Magnets

Create Lead Magnets That
Actually Lead to Sales

Most lead magnets attract freebie seekers or do not get downloaded at all. Browsers to Buyers teaches you how to craft the right lead magnet for your audience, the kind that turns social-media lurkers into email subscribers, raving fans, and paying clients.

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Browsers to Buyers product mockup
Inside Browsers to Buyers

14 Lead Magnets That Convert

A complete walk-through of the 14 lead magnet types that work for service-based businesses to turn lurkers into clients - plus the templates, prompts, and shortcuts to build yours from start to finish, with or without AI.

The Problem

The Problem With Most Lead Magnets Is…

(a) They are not enticing enough to convince a potential client to hand over an email address

(b) The people who do sign up are freebie seekers, not buyers, and never convert into clients

(c) Or you simply haven't created yours yet and are leaving every visitor on the table

How about we solve all of that right now?

Back Up - What Is a Lead Magnet?

Build An Offer Worth Their Email Address

A lead magnet (sometimes called a content upgrade, freemium, opt-in incentives, or many other things) is an offer - sometimes free, sometimes not - that you use to get potential clients from your content and website onto your actual newsletter list, where you can connect more deeply and convert them to sales.

Done right, it turns lurkers into clients lickety-split.
Done wrong, it does jack-diddly.

I Am Ready to Start →
Why You Need It

Here Is Why You Need Browsers to Buyers

Supercharge Your Content Marketing Strategy

Combined with a stellar long-form or social-media content plan (like Tara’s program, “A Year In A Day”), this lead magnet mastery moves your newfound followers into paying clients.

Repel the Wrong, Attract the Right

Tired of nightmare clients and an email list full of freebie seekers? This shows you how to magnetically draw your ideal audience right as they are ready to invest.

Nix the Cookie-Cutter Strategies

Gain the bonafide skills to create a lead magnet that works for and is unique to YOU. No templates that do not fit. No AI slop.

Steal Tara’s High-Converting Shortcuts

Save time using Tara’s best templates, prompts, and secret tricks to strategically craft your lead magnet title, sales page, first email, and the lead magnet itself - without losing your own voice and vibe.

Make Something Clients LOVE

The more they love it, the more you gain more testimonials and referrals that turns into more new clients. #winwin

Get (the Right Kind of) AI Assistance

Discover when, how, and how NOT to leverage AI to make your job easier - with copy that does not sound like a robot wrote it.

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Tara Wagner
Who Am I?

Hi, I Am Tara Wagner.

I have been a full-time business owner since 2000, and am also an Accredited Small Business Consultant® who helps solopreneurs and tiny teams create real profits without burning out.

From experience, I know marketing is one of the biggest headaches you face...and it never stops. That is why I provide marketing systems for service-based owners built on solid sales psychology that work hard for you long after you have implemented them.

And this Browsers to Buyers lead magnet course is a crucial part of that system.

Just Picture It

The Right Continuation of the Client Journey

You are seeing new followers, likes, comments, shares, page views, and so much amazing feedback that either…

Option (a)

Stays right there on someone else’s platform or never takes the next tsep on yours.
Wump wump.

Option (b)

New dream clients practically leap onto your newsletter list, devour your sparkly new lead magnet, and email practically begging to work with you.

If your current lead magnet is not creating this (or, *gasp*, does not exist yet), you NEED this program.

What You Get

Everything Inside Browsers to Buyers

Learning content totals a little over 5 hours. Implementation typically takes 5 to 10 hours spread over 1 to 3 weeks to launch - but the results? Keep coming week after week.

Real Results

What Students Say

Tara has removed all the guesswork from creating my lead magnet. I am no longer stuck wondering what to do. Instead I am taking the action needed to grow my business and bring in clients. Thank you Tara!
Erica L.
Other courses might talk about how to put together an effective lead magnet, but Tara’s Browsers > Buyers is the course you need if you want to actually get your lead magnet done from start to finish and begin bringing in buyers. It was like Tara was actually here with me at my desk walking me through step by step. Amazing! Thank you!
Erica F.
I have your Browsers > Buyers and want to say how fabulous it is. Being reminded that it is ok not to produce ‘perfect’ was extremely timely. Really needed to hear it, so thank you!
Sarah
The Investment

Get Browsers > Buyers Today

Browsers > Buyers
$49
One payment · Lifetime access · Lifetime updates
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If your new lead magnet brings in just one new client or lifelong customer, you have more than covered your investment.

Common Questions

Just the FAQs

Tara's speciality is local, service-based businesses, such as therapists, contractors, studio owners, personal or financial services, and more. If you're in a local, service-based industry, you're covered. However, she's worked with clients across product-based and online businesses too and this strategy will certainly work for you too, since it's based on fundamentals and buyer psychology that always apply.
A crucial piece of sales is getting leads to a sales event (whether that's a sales email, call, bid, or otherwise). If you have something to sell, and especially if you want to promote via email on autopilot, this is your first step: getting people to opt-in to hear more form you. These strategies are proven to work across multiple industries, both online and local industires, for free and paid lead magnets. In fact, this is exactly what Tara used to attract you. How is that for meta?
This is not about creating any old lead magnet. It is about creating the right one, for the right audience, in just the right way that strategically leads to sales of just the right offer. If your lead magnet isn't working, it's not the strategy, it's simply a few missing parts that Browsers to Buyers will help you fix.
Tara does not sell bandaids or quick fixes. She teaches solid skills that improve the bottom line of your business. The learning content totals a little over 5 hours, and implementation typically takes 5 to 10 hours spread over 1 to 3 weeks to launch. The results keep coming week after week. If you can't invest a few hours to creating a critical piece of your automated sales funnel, you can't stay in business.
The strategies are low-tech friendly with options that match your level of tech savviness or your ability to outsource it. The only tech you will need is what you likely already have: a newsletter provider and a website or socia media to promote it. Everything else is optional.
Tara walks you through how to ask the right questions of your unique audience to get the right answers for your business, what will convert not just look nice. No cookie cutters. This means Browsers to Buyers works for service businesses across countless industries. The only reason this is not for you is if you don't plan to do any email marketing whatsoever.
Due to the digital nature of this program, no refunds or cancellations are offered. But to help remove risk, Tara has priced this program low to ensure that if it gets you just one new client, it will have more than paid for itself.
Get Browsers to Buyers for $49 →