Inside the Engine
Six Levers, One Partner
Strategy, copy, content, email, ads, analytics. We tune every lever to your specific funnel - not a generic playbook recycled from someone else’s business.
Marketing audits, website builds, SEO services, and Google ads management - an automated marketing system built and run by Tara’s marketing director so you can stop guessing at your funnel and start watching qualified leads roll in on autopilot.
Currently in beta · privately extended to Catalyst members and qualifying applicants
Strategy, copy, content, email, ads, analytics. We tune every lever to your specific funnel - not a generic playbook recycled from someone else’s business.
You’re past your first year. You have clear offers, you know who your client is, and you can deliver. The bottleneck isn’t your craft - it’s your marketing funnel. You don’t have the bandwidth (or the patience) to learn SEO, run ads, or rebuild your site yourself, and you’re tired of paying for marketing that doesn’t actually bring in leads.
A complete done-for-you marketing system - audit, build, and optimize - designed to turn your website into a full-time lead-filter and put your traffic acquisition on autopilot.
This is where it all starts. Tara's marketing director runs a complete market analysis of your current funnel, competitors, positioning, and conversion gaps - with a written strategy plan you keep regardless. (Value $1,000+)
A site designed to filter your ideal client and convert browsers into buyers. Built around your offers, your positioning, and the conversion fundamentals most web designers don't understand.
Technical SEO, on-page optimization, and content strategy that lets you compound traffic over months and years instead of paying for it every month.
Whether you’re running ads already or want to start, we'll build a low budget Google Ads strategy targeted at high-intent buyers - not vanity-metric clicks.
Connect the pieces so your site, ads, content, and email work as a single engine. Less of you in the funnel, more of you in your zone of genius.
This isn’t set-and-forget. Continued audits, reporting, and adjustments are available so the engine keeps getting better the longer it runs.
Most marketing agencies optimize for the metrics they get paid on - impressions, clicks, “reach.” That’s why so many small business owners spend tens of thousands on marketing and have nothing to show for it. The Marketing Engine is built around one metric: qualified leads who actually become clients. Every audit, every build decision, every campaign is reverse-engineered from that.
You’re working with a marketing director who lives inside a successful multi-million-dollar small business - not an outside agency guessing at your reality.
You don’t need more marketing. You need marketing that works. The Marketing Engine is the difference between paying for activity and getting paid for results.
Marketing Engine PromiseThere are marketers and then there's Johnny. With an Masters in Business Administration, JT has spent 15 years in the C-Suite as a COO, CMO, and CFO, scaling companies from $500k to over $1B in revenue.
Johnny is a true unicorn and a blessing to the Tara Wagner Coaching team and our clients. He joined TWC in 2025 after seeing the impact he could have partnering with her and her mission to help local businesses thrive, and is eager to help her provide automated marketing engines, so clients can stop burning out and starting scaling as CEOs.
"As the CEO, it's your job to work in your zone of genius and let us work in ours."
Johnny T., Marketing DirectorA no-pressure conversation about where your business is, what you’ve tried, and whether the Marketing Engine is the right fit. If it’s not, we’ll tell you what is.
A full audit of your existing marketing, market analysis, and a written strategy plan. You leave with the plan whether you continue or not.
Website, SEO foundations, and ads - whichever pieces the audit determines you need most. Built, launched, and optimized.
Ongoing audits, reporting, and refinement - so the engine keeps compounding leads instead of plateauing.
Marketing Engine is reserved for locally-owned, service-based businesses, with a monthly revenue of a minimum of $5k and proven offers and delivery. Examples of who Marketing Engine services are ideal for include contractors, therapists (mental health, physical, massage, etc), trainers, studios, consultants, and personal, home, or financial service providers.
Marketing Engine engagements are scoped to your business and your goals. Pricing is shared on the discovery call once we have enough information to recommend a real plan rather than a generic package.
Every Inner Circle member receives the full Marketing Engine audit and a marketing-implementation budget as part of their year (value $10,000+).
After your application is approve, a $1k price custom audit will be done, delivering a personalized plan for you to keep, along with a quote for the implementation. The audit investment is credited toward the implementation.
Currently in private beta - available to qualifying Catalyst members and applicants outside Inner Circle.
Project-based pricing for build phases; retainer-based for ongoing optimization.
Custom plans available; quoted with the strategy.
Marketing Engine is currently a privately-extended offer for Catalyst members, Inner Circle applicants, and select qualifying business owners. Results vary based on your starting point, market, and follow-through. Read the full Terms and Disclaimer.
Book a discovery call to see whether the Marketing Engine is the right fit - or if Inner Circle (where it’s included) makes more sense for where your business is.