When the Economy Tightens, Two Things Happen.
In March of 2020, two small business owners came across my desk in the same week.
The first was a small farmer. Her local restaurant clients were canceling orders left and right, and she sent me a message in all caps: "There is literally no way I'll survive this shutdown." She was sitting on acres of food while grocery store shelves were being stripped bare a few miles down the road. She could not see the opportunity right in front of her, because stress and fear had narrowed her vision.
The second was my husband Justin, who had just launched a contracting business two weeks before the state shut down. Despite the chaos, he reached $20K months inside of a year, with no social media and no ads, working an average of 25 hours a week. He used the same six strategies I'm about to teach you.
It is not what happens that makes or breaks a business. It is how the owner is able to respond to it. One reacted. The other responded. One of them struggled. The other thrived. Tara Wagner, Business Consultant